User Experience
Checking to see whether your content is clear, consistent and relevant is key to creating the best user experience. Avoiding lengthy support guides, irrelevant details, and inconsistent priorities while making content scannable, can all help towards improving the overall experience of the Event Platform. Below are some key suggestions on how to do this across the different pages and features.
Many support links open lengthy PDFs that aren’t mobile-friendly and consume a lot of device memory. For users, downloading a 10-page PDF just to understand a topic such as lead retrieval isn’t convenient or easy to skim. Simplifying this content and ensuring it is accessible on both desktop and mobile will improve the user experience across devices.
💡 Recommendation
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You should review support guides and, where possible, condense the content to make it easier for users to digest and also ensure it reflects the needs of the event phase directly.
ℹ️ See more guidance on how to adapt your support materials to the event phases →
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When adding links to sections visible to all users, ensure they lead to relevant and universally helpful content. Avoid including content intended for specific audiences, such as exhibitor or visitor guides. This ensures a streamlined and user-focused experience for all visitors.
Note: The support section in Swapcard is not user-specific. ℹ️ Find guidance on creating a help section for specific user groups.
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Don’t add user-specific content into areas visible to all user types, e.g. Exhibitors will not need to access the Visitor Guide.
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Links that take users to external pages can make it difficult for users to navigate back to the Event Platform and break up the flow of their user journey. You should review the use of external links and, where possible, embed videos and content within pages to ensure a seamless user experience, keeping users engaged with your content.
💡 Recommendation
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Where possible you should embed videos and content within the Event Platform.
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When setting up notifications, you should be making them as user centric as possible, in order to maximise the impact of the notifications and to help users engage with the Event Platform.
Think about on making them relevant to their onsite experience. Consider the details that users will need to know, such reminders about upcoming speaker sessions.
When designing dynamic content for the Event Platform, consider aligning it with the specific stage of your event’s journey and curate it to the different user groups. By tailoring the content to reflect what’s happening before, during, or after the event, you can provide information that feels timely and useful. This approach helps you effectively address and act on your users' needs.
The banner at the top of the homepage provides an ideal opportunity to highlight key messages, updates and features to the user and should evolve throughout the event lifecycle. Keep text concise, highlight with images, and create dynamic text for each event stage.
💡 Recommendation
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