Strategy
The aim of introducing any third-party tools, such as User Pilot and the Floorplan, should be to create a more seamless user journey. Applying the same user-centric mindset from the main Event Platform to these third-party integrations will ensure a consistent and reliable experience.
Maintaining accessibility standards is still essential when working with third-party integrations. Make sure to check whether your User Pilot button or your Floorplan icons meet accessibility requirements.
The Floorplan tool is particularly important for supporting users’ wayfinding experience at events. Setting this up in the most effective way is essential to making this tool more helpful for users.
Events span multiple buildings with many hospitality locations for relaxation and meeting opportunities. Having distinct names for these locations will add further clarity for users and allow the blue dot feature to work more effectively.
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Don’t use the same name for different hospitality locations.
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The points below highlight issues that may have a negative impact on the user experience but may require further discussion with third-party providers to address. Make sure to test any third-party integrations ahead of launching to users so that any problems can be addressed with the provider in good time.
The User Pilot integration supports the onboarding flow for users. A key issue is the positioning of the button on the desktop view which often covers other buttons beneath, making them inaccessible.
💡 Recommendation
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The ‘Get Started’ feature should be removed for the at event and post-event phases as the focus is no longer onboarding onto the Event Platform.
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Floorplans use different colours and icons to highlight different points of interest but these may not be obvious to users without a legend or key.
Selecting a location on the Floorplan provides limited information for users to make decisions. Adding details like catering options for hospitality locations or industry information for exhibitor booths can enhance matchmaking and the event experience.
Clear labelling is essential when users zoom into the Floorplan, as overlapping text can obstruct navigation and reduce its effectiveness.
💡 Recommendation